eCommerce Retail Corporate Plan Template
A business plan is a formal statement of business goals, reasons they
are attainable, and plans for reaching them. It may also contain
background information about the organization or team attempting to
reach those goals.
Business plans may target changes in perception and branding by the
customer, client, taxpayer, or larger community. When the existing
business is to assume a major change or when planning a new venture, a 3
to 5 year business plan is required, since investors will look for
their investment return in that timeframe.
Business plans may be internally or externally focused. Externally
focused plans target goals that are important to external stakeholders,
particularly financial stakeholders. They typically have detailed
information about the organization or team attempting to reach the
goals. With for-profit entities, external stakeholders include investors
and customers. External stake-holders of non-profits include donors and
the clients of the non-profit’s services. For government agencies,
external stakeholders include tax-payers, higher-level government
agencies, and international lending bodies such as the International
Monetary Fund, the World Bank, various economic agencies of the United
Nations, and development banks.
Internally focused business plans target intermediate goals required
to reach the external goals. They may cover the development of a new
product, a new service, a new IT system, a restructuring of finance, the
refurbishing of a factory or a restructuring of the organization. An
internal business plan is often developed in conjunction with a balanced
scorecard or a list of critical success factors. This allows success of
the plan to be measured using non-financial measures. Business plans
that identify and target internal goals, but provide only general
guidance on how they will be met are called strategic plans.
Operational plans describe the goals of an internal organization,
working group or department. Project plans, sometimes known as project
frameworks, describe the goals of a particular project. They may also
address the project’s place within the organization’s larger strategic
Business plans are decision-making tools. The content and format of
the business plan is determined by the goals and audience. For example, a
business plan for a non-profit might discuss the fit between the
business plan and the organization’s mission. Banks are quite concerned
about defaults, so a business plan for a bank loan will build a
convincing case for the organization’s ability to repay the loan.
Venture capitalists are primarily concerned about initial investment,
feasibility, and exit valuation. A business plan for a project requiring
equity financing will need to explain why current resources, upcoming
growth opportunities, and sustainable competitive advantage will lead to
a high exit valuation.
Preparing a business plan draws on a wide range of knowledge from
many different business disciplines: finance, human resource management,
intellectual property management, supply chain management, operations
management, and marketing, among others. It can be helpful to view the
business plan as a collection of sub-plans, one for each of the main
Typical questions addressed by a business plan for a start up venture
What problem does the company’s product or service solve? What niche will it fill?
What is the company’s solution to the problem?
Who are the company’s customers, and how will the company market and sell its products to them?
What is the size of the market for this solution?
What is the business model for the business (how will it make money)?
Who are the competitors and how will the company maintain a competitive advantage?
How does the company plan to manage its operations as it grows?
Who will run the company and what makes them qualified to do so?
What are the risks and threats confronting the business, and what can be done to mitigate them?
What are the company’s capital and resource requirements?
What are the company’s historical and projected financial statements?
CMYK & Print Ready
Dark & Light Corporate Design Versions
Easily color change (Global Swatch)
1.INDD file (compatible with Adobe InDesign CC)
1.IDML file (compatible with Adobe InDesign CS4)
1.PDF Preview file
100 .ASW Color Palette files
To change the color scheme simply change the Global color swatch to the one you like without having any object selected!
Mockups are not included & are used for preview purposes only
Images are not included due to licensing reasons
How to backwards save InDesign files and open them in previous versions.
Open the .idml file included in itms folder. ( Note: .idml files are compatible with InDesign CS4 and later.)
Save as .indd with your version of inDesign. Now you are ready to edit this template.
- Premium License
- Corporate License
Released: 31st October '16
Product Tags: Biz Plan, Business, Business Plan Template, Contemporary, Corporate, Corporate Plan, Dark, E-commerce Template, E-shop Plan, Indesign
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