Professional Corporate Plan Template
A business plan is a formal statement of business goals, reasons they
are attainable, and plans for reaching them. It may also contain
background information about the organization or team attempting to
reach those goals.
Business plans may target changes in perception and branding by the
customer, client, taxpayer, or larger community. When the existing
business is to assume a major change or when planning a new venture, a 3
to 5 year business plan is required, since investors will look for
their investment return in that timeframe.
Business plans may be internally or externally focused. Externally
focused plans target goals that are important to external stakeholders,
particularly financial stakeholders. They typically have detailed
information about the organization or team attempting to reach the
goals. With for-profit entities, external stakeholders include investors
and customers. External stake-holders of non-profits include donors and
the clients of the non-profit’s services. For government agencies,
external stakeholders include tax-payers, higher-level government
agencies, and international lending bodies such as the International
Monetary Fund, the World Bank, various economic agencies of the United
Nations, and development banks.
Internally focused business plans target intermediate goals required
to reach the external goals. They may cover the development of a new
product, a new service, a new IT system, a restructuring of finance, the
refurbishing of a factory or a restructuring of the organization. An
internal business plan is often developed in conjunction with a balanced
scorecard or a list of critical success factors. This allows success of
the plan to be measured using non-financial measures. Business plans
that identify and target internal goals, but provide only general
guidance on how they will be met are called strategic plans.
Operational plans describe the goals of an internal organization,
working group or department. Project plans, sometimes known as project
frameworks, describe the goals of a particular project. They may also
address the project’s place within the organization’s larger strategic
Business plans are decision-making tools. The content and format of
the business plan is determined by the goals and audience. For example, a
business plan for a non-profit might discuss the fit between the
business plan and the organization’s mission. Banks are quite concerned
about defaults, so a business plan for a bank loan will build a
convincing case for the organization’s ability to repay the loan.
Venture capitalists are primarily concerned about initial investment,
feasibility, and exit valuation. A business plan for a project requiring
equity financing will need to explain why current resources, upcoming
growth opportunities, and sustainable competitive advantage will lead to
a high exit valuation.
Preparing a business plan draws on a wide range of knowledge from
many different business disciplines: finance, human resource management,
intellectual property management, supply chain management, operations
management, and marketing, among others. It can be helpful to view the
business plan as a collection of sub-plans, one for each of the main
Typical questions addressed by a business plan for a start up venture
What problem does the company’s product or service solve? What niche will it fill?
What is the company’s solution to the problem?
Who are the company’s customers, and how will the company market and sell its products to them?
What is the size of the market for this solution?
What is the business model for the business (how will it make money)?
Who are the competitors and how will the company maintain a competitive advantage?
How does the company plan to manage its operations as it grows?
Who will run the company and what makes them qualified to do so?
What are the risks and threats confronting the business, and what can be done to mitigate them?
What are the company’s capital and resource requirements?
What are the company’s historical and projected financial statements?
Fully Editable In Design Template
This Business Plan is a generic model suitable for all types of businesses
Compatible (CS4, CS5, CS6, CC )
Clean and Corporate Design for your Business Plan
Print Ready File suitable for any Printer and Printing Press!
Spread Layouts for sections
A4 Portrait Format
Editable Charts & Graphs
General Company Description
Products and Services
Management and Organization
Personal Financial Statement
Startup Expenses and Capitalization
1 .INDD files (compatible with Adobe InDesign CC)
1 .IDML files (compatible with Adobe InDesign CS4)
1 .PDF Preview file (with images)
1 .PDF User Guide file
Comfortaa ( http://www.fontsquirrel.com/fonts/Comfortaa
Calibri ( The typeface is distributed with Windows Vista, Windows 7,
Windows 8, Windows 8.1, Microsoft Office 2007, Microsoft Office 2008 for
Mac, Microsoft Office 2010, Microsoft Office 2011 for Mac and Microsoft
Office 2013. )
League Spartan ( http://www.fontsquirrel.com/fonts/league-spartan?q[term]=league+spartan&q[search_check]=Y )
Questrial ( http://www.fontsquirrel.com/fonts/questrial?q%5Bterm%5D=questrial&q%5Bsearch_check%5D=Y )
Entypo ( http://www.fontsquirrel.com/fonts/entypo?q[term]=entypo&q[search_check]=Y )
Mockups and images are not included & are used for preview
In order to Edit this template you need the fundamentals of In design
Knowledge! It is very Simple and anyone can do it even if he he is a
starter of using inDesign.
For CS4, CS5 and CS6 Versions of indesign please open the .idml file and
then save as .indd with your version of Indesign.
You can edit the charts either on illustrator or indesign. If you choose
the second way you must ungroup them first!