Welcome Design Bundles, sellers! Join us today and learn how to get multiple listings for your products on Google: and if you follow the steps below consistently, your designs could even make the first page of Google's search results.
The steps laid out below will help you to leverage the power of two of the most significant search engines (Pinterest and Google) so that your products appear multiple times in the search engine results.
Here's what that means for you as a Design Bundles seller:
More organic traffic (aka targeted customers who are already interested in what you sell) directed to your shop = more sales achieved with minimal marketing efforts.
Read on and discover how to zoom to the top of the search engine results pages, stand out from the competition, boost relevant traffic to your shop and increase sales with ease.
The most successful master plans start with some serious research, and your plan to skyrocket to the top of the search engine results pages is no different. For this mission, keywords are your research subject, and Keywords Everywhere is your tool of choice.
Keywords are search terms that people type into the Google search bar to find the products, services, or information they need. To identify your potential keywords, think about the words and phrases that customers will likely use to find products like yours. For context, keyword research can help you in two ways.
You can update existing listings based on your research so that they perform better on Google.
Or use your research to inform and create future products based upon popular searches, aka designs with existing demand.
Keywords Everywhere is a tool that shows the search volume (e.g., how many searches occur in a given period) for a particular keyword and the level of competition to rank for the word or phrase.
Knowing a keyword's search volume helps you to identify whether there is a demand for particular designs.
And understanding the competition gives you an idea of how difficult it will be to rank your products.
Here's what that means for you as a Design Bundles seller:
Keywords Everywhere offer a browser add-on so you can quickly see search volume and competition in real-time.Meaning you can decide whether a keyword is worth targeting or if using an alternative one might be more effective and also get ideas for future designs.
For this guide, we are using the keyword ‘mermaid tail svg’ as an example. According to Keywords Everywhere, the search volume for the term is 4,400 per month, and the competition is low.
These are both signs of a terrific keyword to target because the demand is there (people are searching for it), and as the competition is low so your product(s) have a better chance of ranking well in Google.
At the time of writing, a quick Google search for this term shows that Etsy has the two top listings; our mermaid tail svg collection is third, and a little further down is a Pinterest referral.
Let's examine how the Design Bundles collection and the Pinterest link not only ranked on Google but made it to the first page.
When we click the Pinterest link, we can see that the pin image shows a mermaid tail, and the keyword is found within the description, title, and Pinterest image itself. The pin also links to an external article that features the keyword within the URL.
[Credit: an article pin from freeprettythingsforyou.com]
When we look at our collection page, it also includes the keyword in the title, description, URL, and within the individual product listings throughout the collection.
The trick here is search relevance: the more relevant your Design Bundles product listing and Pinterest pin are to a particular search, the higher your chances of achieving a Google listing. And that relevance is made apparent to the Google algorithm when you include your keyword in the right places.
Let's take a closer look at how to achieve this relevance via Pinterest.
Fun fact, Pinterest and Google now have the technology to read fonts displayed on images to analyze search relevance. To increase search result success for your product listings, start by creating a pin image with your keywords displayed in legible text.
Here's a top tip: Check out our free canva templates and social media design templates to find a customizable pin design with a legible font that can be easily 'read' by Google and Pinterest.
When you upload your image as a pin to Pinterest, make sure to include your keyword in the title/description and link the pin to your Design Bundles product URL. After you've published your pin, remember to distribute it to relevant boards, ones featuring SVG files, or general crafting activities, for example.
Once again, the more relevant the board is on Pinterest, the better, so if you own the board, use relevant keywords and content within the board title and description.
Now let's investigate how to achieve search relevance via your Design Bundles product listing.
You can further influence the search results by optimizing your product listing(s) directly on Design Bundles. To do this, make sure the title of your product includes your chosen keywords. Naming your Designs Bundles product title in this way also ensures that your product URL contains your keywords.
Aim to include your keywords in the product description about three times. Be mindful of using them any more than this because that can be classed as keyword stuffing. Google actively penalizes keyword overuse which can, in turn, negatively impact your product listings.
Always use any keywords in context and within relevant content. In this example, don't simply name a product 'mermaid tail svg'; try something like 'Colorful Mermaid Tail SVG for Cricut' instead. And this goes for your descriptions too, surround the keywords with relevant and helpful text.
Avoid overusing keywords and use them in context and within relevant content on your Pinterest uploads too.
Metadata is "data about data," which means for your product title, there is also a meta title, and for your product description, there is a meta description. You can use metadata to optimize your product listing(s) for Google as it helps their algorithm decipher what your product is about and if/which searches it should appear within.
Relevancy counts here too. Your metadata should be relevant to your chosen keywords, so when a customer types them into Google, your product shows in the results. And you guessed it; the more relevant the content describing your product is, the higher it will rank on the results page.
Google takes product metadata into account whether you optimize it or not, so you may as well edit it to work with you, rather than against you. As with your primary product information, you will also want to add your keywords into the meta title and meta description. A further step includes adding meta keywords (or tags) as relevant to your product upload.
You can edit your product meta information like so:
P.s. There is a guide on the product edit page to help you with the process, including wording best practice.
You can also get a product listing within the Google image results by naming your product image files using relevant keywords. Doing this is considered good SEO practice in general, so it's certainly worth doing every time and not just to gain a bonus listing.
You can either name your image file when saving it to your computer or edit the file name when uploading your image to Design Bundles. To do the latter, click the edit icon via the Designer Panel and rename your image file, including a relevant keyword.
It is also recommended that you edit the image alt-text, which you can also do when you name your files. Check out this guide to learn the best practice.
Let's recap the steps you can take to gain multiple Google listings for a single product:
1.Use keywords everywhere to research your chosen keywords:Look for high volume searches with low competition and use your findings to improve existing product information or inspire future designs.
2.Upload and optimize your product listing via Pinterest:Create a pin image that displays your keywords in a legible font. Add keywords into the Pin title and description, and use your product listing on Design Bundles as the link. Pin your image to a relevant board.
3.Upload and optimize your product listing via Design Bundles:Make sure the title of your product on Design Bundles includes the right keywords; this will also ensure that the product URL uses the keywords. Use your keyword in the product description up to three times.
4.Edit your product listing's metadata via Design Bundles:Edit the meta title and description, including keywords, and add relevant meta keywords (or tags) to your listing.
5.Name your image file with your keywords:Name (to include keywords) your image file when you save it initially or through the Designer Panel on Design Bundles.
When you complete the above steps, it helps Google connect the dots between all the different content. So Google will find your product listed as a pin on Pinterest and then read the text on the image, analyze the description, and follow the link.
The link takes Google to your product listing on Design Bundles. Google analyzes the URL, title, description, image, and metadata. Finally, the algorithm looks at where (which board) you originally pinned your image.
All the information is then tied together and scrutinized to provide the best (e.g., most relevant) search engine results.
The techniques shared today will give your products the potential to rank as a Pin via Pinterest, as a search listing via Design Bundles, and as an image search result. Meaning you are driving traffic and, therefore, sales to your listing from multiple sources.
So follow the steps, sit back, relax, and wait for the organic traffic and sales to arrive. P.s. remember to visit the blog often for more tips to achieve selling success on Design Bundles.
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