Join us for another exciting installment in our Seller Spotlight series, where we celebrate the array of talented independent designers selling in our marketplace. In this edition, we chat with Lisa from SVGsByLisa.
Image credit: SVGs By Lisa
Lisa has recently started creating designs for the Plus section of Design Bundles focusing on communities that are not often widely represented in the design world. Lisa not only focuses on underrepresented communities but also their allies to help bring about more unity, understanding, and inclusiveness in the design world.
Read on to discover Lisa’s creative process, top tips for other sellers, future goals, and so much more.
Hey Lisa! Could you tell us a bit about yourself?
Ever since I could hold a pencil, I’ve been drawing. When computers became popular in the late ’90s, I taught myself how to design and code websites. Although that skill set grew into a career for me at fortune 500 companies, I always wanted to work for myself, not limited to designing for corporate America.
About 10 years later, a bitter-sweet opportunity arose to do just that. I was 7 months pregnant with my daughter when the company I worked for closed its doors. Knowing I probably wouldn’t be hired at this stage, I decided to go after my dream of working for myself, this time focusing on graphic design. That was 12 years ago, and I have been a full-time graphic designer ever since.
I wake up each day EXCITED about what I can create and design. Mondays are not dreaded but awaited. Who wouldn’t want a “job” like that? Always do what you love!
Image credit: SVGsByLisa’ Black History Month svg bundle designs Juneteenth’
What is your favorite product to design, and how did you discover it as a niche?
In my shop - SVGsByLisa, my niche is SVG files for cutting machines. I also include PNG files, perfect for sublimation projects.
A couple of years ago, I bought a Cricut machine to make stickers to sell. I realized I really enjoyed designing the cut files, and there was actually a market for it. It’s amazing to see my designs on t-shirts, mugs, tumblers, stickers, and so many other creative projects!
How would you describe your style? And what is your designing tool of choice?
Aesthetic. Coming from a corporate background, I had to focus on all the little details, including balance and proportions, to make sure it was professional and eye-pleasing. That doesn’t mean boring though, I have a unique array of styles from fun to farmhouse. I don’t limit my style and try to appeal to many different audiences.
Adobe Illustrator is my go-to tool when designing.
What does a typical day look like for you behind the scenes?
I typically wake up, have my morning protein shake, answer emails, do some trending research, check my daily stats/financials and then begin designing. On any given day, depending on my creative flow, I may create 2-6 designs.
I usually still have a good portion of my day to either relax, work out and spend time with my family. It’s a great life!
What tips do you have for any new designers wanting to start selling?
Create as many designs and target as many audiences as possible, do not focus on just one niche! Set a daily/weekly amount to design and stick to it. The more designs you have (as well as audiences), the more exposure you have, leading people to your shop. Quality counts! Make sure your designs are aesthetically pleasing, with a simple but eye-catching display. Lastly, SEO! Know what terms are trending and how to use and place them within your title and keywords.
Do you have any future goals for your Design Bundles shop?
Yes! I would love to be included in more bundles and deals. That’s my main goal right now - to create quality graphics/bundles to be featured in upcoming deals. It always feels like Christmas day when I’m invited to partake. :)
Thanks so much, Lisa, for taking part in the Design Bundles Seller Spotlight series. We loved learning more about you, your creative process, inspiration, and top tips. And a big thanks to our wonderful readers and designer community. Stay tuned for the next installment in the Seller Spotlight series.